The Taiwan Tourism Bureau held its “Time for Taiwan – The Heart of Asia” 2011 press conference in Manila, Philippines at the Makati Shangri-La Hotel, on July 26, 2011.

Mr. Tony Wu, Deputy Director of Taiwan Tourism Bureau revealed a new logo for Taiwan Tourism, symbolizing a completely new direction and branding for the whole Taiwan tourism industry. Depicted by a colorful, pulsating heart, the new logo represents the sincerity and commitment to welcome all international tourists to Taiwan.

The new tourism initiative introduces 10 different tourism themes, each bearing 10 different routes/itineraries. The themes include ecotour, health/wellness/lifestyle tour, shopping, dining, culture & heritage and more.

With the increased influx of Filipinos visiting Taiwan, the Taiwan Tourism Bureau recognizes the importance of the Philippine market and hopes to tap its potential. TTB, in the next few months, will introduce more tailored itinerary and travel packages to Filipino travelers.

In the next 2 days (27th and 28th of July 2011), TTB will also host a Taiwan Tourism exhibition at Robinson’s Galleria between 11 am to 7 pm to promote Taiwan tour packages.  In addition, there will be a vibrant aboriginal dance from the Ami Tribe performing at the mall.

The exhibit also showcases the lost art of sugar candy figurines, as well as fun souvenirs crafted from wheat dough and sticky rice. Samples will be given out free to shoppers.

The launch of the new logo and the increased promotional efforts by the Taiwan Tourism Bureau offers a new choice of travel destination to all Filipinos.

Mr Tony Wu ended his speech quoting, “Taiwan is committed to welcome all Filipino travelers.”

For more information, visit www.eng.taiwan.net.tw.

To view high-res poster, click here.